Adventures in Advertising

This billboard really catches my attention...the TV ad does too. What brilliance. The creators of this campaign are as smart as hell because:

1. This ad commands your attention, as you think in that first split-second: "what the?!..... is that sign a fuckup?" We're so used to seeing s(t)ick-thin girls on display that normal ones look weird.

2. It's not like dove is promoting obesity. The models aren't overweight; they just have meat.

3. Women identify with product models who look like they do. Ladies are much more likely to believe they can achieve the results attained by these real-life models than to convince themselves that their reflection tomorrow will mirror kate moss.

4. It's a good cause. The ad campaigns offers a refreshing media alternative to a predominance of skinny sameness, with obvious positive connotations for young girls seeking a frame of reference for their own appearance, and the advertisers can go to sleep feeling good about their shit instead of trying to convince themselves they're not scumbags.